Connect With Your Audience Like Never Before
SHOWE transforms how venues engage with audiences — long before curtain up and well after curtain call. With your own digital presence inside our app, you can connect with thousands of event-goers instantly, promote upcoming events, and gain insights that were never possible with printed programmes & schedules.
Turn Every Seat
Into a Smart Connection
Audience
Connection
Beyond ticket sale
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Sponsor
Value
Measurement
The Core Problem Producers Face
Producers are under pressure to:
Increase
Audience
Engagement
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Capture
Audience
Data
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Reduce
Production
Costs
Audience
Retention
Between Runs
Current programmes and
What SHOWE Fixes
Mobile first interactive programmes
SHOWE creates mobile-first interactive programmes by replacing static printed programmes with touch-optimised, app-based experiences built specifically for smartphones. Using modular tools, venues and producers can publish live, updateable content with interactive elements, schedules, and audience features — turning the programme into a real-time event companion rather than a fixed document.
QR access in seconds
SHOWE enables QR access in seconds by allowing audiences to instantly open an event’s interactive programme through a simple scan, with no complex setup or searching required. Each QR code links directly to the correct live programme, giving users fast entry to schedules, content, and interactive features at the moment they need them, reducing friction and increasing engagement at the venue.
Built-in engagement tracker
SHOWE includes a built-in engagement tracker that automatically measures how audiences interact with each programme, including page views, feature usage, and content clicks. This gives venues and producers real-time insight into what content is actually being used and valued, enabling data-driven improvements, better sponsor reporting, and more effective programme design for future events.
Clickable sponsor placements
SHOWE supports clickable sponsor placements by embedding interactive sponsor spaces directly within mobile-first programmes, allowing users to tap through to offers, websites, bookings, or promotions. Unlike static print ads, these placements are measurable and action-driven, giving sponsors trackable value and giving venues and producers a stronger, data-backed sponsorship product.
Push notifications to users
SHOWE delivers push notifications to users that let venues and producers send timely, targeted messages before and during an event, such as schedule changes, featured moments, or sponsor offers. Notifications can be timed and segmented, helping drive real-time engagement while keeping communication relevant rather than intrusive.
Venue-controlled content updates
SHOWE enables venue-controlled content updates so organisers can edit and publish programme content instantly without app updates or reprints. Changes to schedules, cast details, announcements, or sponsor material can be pushed live in real time, ensuring audiences always see the most accurate and current information.
Audience favourites & follow features
SHOWE includes audience favourites and follow features that let users bookmark events and follow venues they care about, creating a personalised experience inside the app. This allows users to quickly return to saved programmes and receive relevant updates, while venues build a direct, permission-based audience for future engagement.
Transport & trip planning integration
SHOWE provides transport and trip planning integration that connects event programmes with relevant travel, accommodation, and local recommendations selected by the venue (generating income). Users can quickly view routes, timing, and nearby options in one place, making it easier to plan their visit and reducing friction around attendance.
Static PDFs or printed paper
Not always easy to access
Not measurable
Not revenue generating
No communication
Expensive & Quickly outdated
Not personalised
Not integrated
The Key Production Wins
Real Engagement
Turn people into loyal fans
Create real emotional connections
Entertain and engage pre & post event
Build excitement & increase return visits
Real Added Value
Offered as a stand-out feature
Creates a high-end user experience
Improves perception of show & performance.
Creates a shared community
New Revenue
Clickable sponsor ads
Premium programme placements
Featured listings
Partner restaurant & hotel promotions
Real Data. Know exactly:
Which pages are viewed
Which ads are clicked
Which shows drive engagement
What audiences actually read
Accessibility & Inclusion
Mobile-first formatting
Adjustable reading
Screen compatibility
Language modules
Audio & video integration
Live Updates
Change content after publishing:
Cast changes
Sponsor changes
Safety notices
Timetable changes
Lower Programme Production Cost
No reprint costs
No shipping or storage
No stock waste
Easy updates
Higher returns
Audience Retention Between Shows
Users can follow productions
Push alerts for next tour dates
Creates a community feel
Show, cast & crew follow features
Creates an immersive experience
How Can Your Production Use Us?
SHOWE replaces printed programmes with a mobile-friendly, interactive programme that audiences actually enjoy using on their phones.
The Problem with PDFs
Most “digital programmes” are still:
-Designed for A4 paper
-Difficult to read on phones
-Hard to update
-Impossible to measure
SHOWE was built specifically for mobile audiences, not printers.
What Makes SHOWE Different
-Designed for phones from the start
-No zooming or pinching
-Fully accessible
-Easy to update
-Works before, during, and after an event
Venues can still upload a PDF if needed, but SHOWE transforms it into a better mobile experience.
What Producers Get
-A branded programme page for every event
-Easy content creation (no design skills required)
-Advertising and sponsorship opportunities
-Audience engagement tools
-Insight into what audiences actually read
What Audiences Get
-A programme that fits their screen
-Clear, readable content
-Useful venue and local information
-Optional notifications and extras
What This Means in Practice
SHOWE is:
-More engaging than print
-More useful than PDFs
-More sustainable
-More inclusive
2 ways to create amazing interactive programmes
Already producing a PDF programme? Upload it to SHOWE and we will automatically convert it into a fully mobile-optimised, audience-ready experience. Your content is intelligently restructured for seamless viewing on smartphones, with the option to enhance it further in the workshop area using interactive elements such as galleries, video and links. Deliver a premium digital programme without redesign costs, additional resource, or operational complexity.
OR
Create your own interactive digital programme
Build immersive, interactive programmes in minutes using SHOWE’s intuitive drag-and-drop templates. Choose the modules you want, then bring them to life with images, video, galleries, text and links. Transform passive audiences into active participants, deepen their connection to the show, and create a lasting experience they will remember long after the curtain falls. You can even unlock new sponsorship and revenue opportunities and deliver a premium digital experience that adds measurable value to every show.
No cost for producers and shows!
Free for producers and shows to use
SHOWE does not charge producers or shows to create and sell their programmes. Instead we simply take 10% of the purchase fee and send you the rest (minus the bank's transaction fee).
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You retain almost 90% of the price of the programme
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You can use our workshop to create stunning, interactive programmes free of charge
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You can include measurable adverts and promotions to earn extra revenue
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You can sell you programmes before, during and after a show's run
Join the Digital Revolution
From regional venues to city stages, theatres across the UK are discovering how SHOWE can revolutionize their audience engagement and operational efficiency.
Subscribe today and make every performance a connected experience.
